Branding your law firm

The differences between a personal brand and a firm’s brand, and how to start selling it

Teresa Diep

From Issue: 2021 November

Web profiles and ethical concerns

You may love, hate or be indifferent about what’s posted about you on a website, but what are your ethical obligations?

Allison Schulman

From Issue: 2021 March

Meeting the press

When and how to publicize your civil case without running afoul of ethical rules

Toni Jaramilla

From Issue: 2021 March

Delivering your marketing message

How to create your message, deliver it effectively, track response and use the data to grow your practice

Arash Khorsandi

From Issue: 2023 November

Information is power

The danger of non-lawyers practicing law and a look at two useful employment cases

Norman Pine
Scott Tillett

From Issue: 2021 May

Style, substance and social media

Harnessing the power of “social” to enrich your practice and fuel meaningful connections

Alexis Gamliel

From Issue: 2021 November

Ethics of law firm marketing and advertising

Considerations in marketing and advertising your law practice to ensure compliance with laws and standards

Daniel Pierson

From Issue: 2023 February

Advocate’s new website offers a great way to find prior articles – and to market your practice

The entire text of Advocate articles is now available free to everyone online

Richard Neubauer

From Issue: 2018 November